Strategic Inspiration
STRATEGY | INSPIRATION | CONCEPTUAL
We wanted to create an inspirational strategic idea book that we could use to discuss with our clients ahead of their upcoming auto show season. Working with Anna Frey, we compiled a number of ideas that spanned potential storylines, costs, scalability, and engagement to guide us through the start of 2020’s events. This book proved very useful in gaining a deeper understanding of our client’s expectations and desires as well as inspiring us throughout our ongoing experiential design process.
Kristin Andreassen