Chicago Auto

AUTO SHOW | STORYTELLING | LIVE PUBLIC EVENT

Creating the Chicago Auto Show exhibition for Porsche involved working with their American Events Team to coordinate strategy and goals for the event while simultaneously interpreting new non-specified brand guidelines based on scouting we had done at the Frankfurt Auto Show. Chicago is one of the last A kit and new build exhibits that Porsche creates for auto shows but their show location and general branding were all changing in 2020 so we wanted to ensure that the booth reflected all of these changes.

We created a diagonal walkway and highlighted various vehicle types in the adjacent spaces that were created, like the 718's, 911’s, and the new Taycan.

Creating a unique space for the Taycan allowed us to tell its story more efficiently at its second auto show in the US.

Process Work

Below is an example of an estimating deck provided for our team to understand cost and execution of the design.