Events, Design Process, ConceptualKristin AndreassenComment

1000 Mile Experience

Events, Design Process, ConceptualKristin AndreassenComment
1000 Mile Experience

PROCESS | ENGAGING | LEVERAGING | EXPERIENTIAL

When considering Porsche’s presence at the Petit Le Mans race at Road Atlanta in 2019, my first consideration was how we could leverage the event into a holistic experience that engaged not only Porsche VIPs but a wide variety of Porsche fans. We were tasked with designing a fan zone space and a VIP hospitality tent however we also pitched them a concept that connected all fans through a “1000 Mile Experience” that allowed them to maximize their Porsche experience on race day.

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