Race Day

VIP EXPERIENCE | HOSPITALITY | TEMPORARY STRUCTURE

Each year Porsche hosts a VIP experience at the Petit Le Mans race at Road Atlanta. In 2019 Coke and Porsche decided to partner up and celebrate the retirement of this generation 911 RSR by commemorating two home team brands and celebrating their iconic history. For the race we created an upscale hospitality space that not only provided a comfortable and classy home base for racegoers but also told these historic stories while commemorating the retiring 911 RSR.

Process Work

Below are some slideshows to show a bit more of the design process behind the space.

Pitched concept for overall experience

This was the first concept pitched, including a curated experience to allow race attendees to have more exposure to the Porsche brand throughout the day and get a more wholistic Petit Le Mans experience.

Design iterations

Due to budget constraints and changing asks for the event, I iterated several smaller versions of the space.

CAD drawings of the final vip space